Global Marketing and Event Agency in 2025
As the global business landscape continues to advance, marketing and event agencies are playing a pivotal role in shaping how brands engage with audiences worldwide. This edition recognizes Pico Group, a company that is redefining excellence through strategic innovation, creative execution and data-driven performance.
Cover Story
Pico Group: Crafting Exceptional Integrated Brand Experiences
Over 50 years of Total Brand Activation leadership! Brands have always been more than names and logos; they represent stories
Articles
Creating Memorable Global Events: The Art of Experiential Marketing
In the highly connected and super-saturated world of today, old marketing tactics lose out when it comes to connecting with
The Power of Storytelling in International Advertising Campaigns
In a more globally connected world, brands are extending their presence beyond borders and cultures, attempting to connect with linguistically,
