An exclusive interview with global jewelry consultant and retail strategist Jabir
Born into a gold-centered business — his father founded a gold jewelry venture in Kerala in 1978 — Jabir entered the trade at age 16, officially joining in 2005, and expanding in 2010. After a devastating theft in 2016, he rediscovered his calling when his Aadhaar ID ended in “916”, the international mark of 22-karat gold purity. That symbolic connection reaffirmed his destiny. Now based in Dubai, Jabir blends tradition, sharp market insight, and strategic vision to advise brands and retailers worldwide.
Interview
What inspired your deep involvement in the gold and diamond business?
My journey began in Kerala’s traditional gold trade and evolved via advisory roles across India and the Gulf. Over 18 years, I’ve seen gold and diamonds evolve into cultural markers and financial tools. Guiding clients to harness that dual value defines my mission.
What’s the biggest shift in global gold demand since 2023?
Strong central bank accumulation and adoption of gold by younger Asian investors now drive demand. The rise of “micro-gold” platforms is bringing urban and rural Indian first-time buyers into the market.
How do cultural preferences shape jewelry collections?
Designs tell culture’s story. Kerala’s Mulla Mottu Mala conveys heritage; Gulf bridal sets signal status; Western markets favor narrative-led minimalism. Successful brands adapt designs to fit regional ethos.
Can gold be both fashion and financial asset?
Yes. A 22K bangle blends style with “wearable capital.” In key Asian markets, jewelry often serves dual roles—as luxury and as emergency financial buffer.
What’s the #1 mistake investors make with gold?
Trying to time the market. Studies show regular small purchases outperform timing-heavy buying over time. Consistency beats speculation.
How do global pricing systems (LBMA, ICE, COMEX) affect retail gold?
They set the wholesale benchmark. Retail prices then layer on import duties, VAT/GST, and premiums. UAE aligns closely with global rates; in India, taxes can increase retail prices by 3–5%.
Is lab-grown diamond demand growing faster than expected?
Absolutely. In 2024, about 45% of U.S. engagement rings featured lab-grown diamonds . Indian tier-2 cities are embracing this trend too. They offer similar visual appeal at up to 50% lower cost.
Do lab-grown diamonds affect natural diamond pricing?
Primarily in sub‑1‑carat stones. Premium natural diamonds (excellent cut, VS clarity) retain their value in ceremonial and luxury segments. Lab-grown diamonds broaden the base without displacing premium demand.
How can jewelers build trust in a competitive market?
Transparency is vital: display real-time gold rates, ensure IGI/GIA/HRD certification for diamonds, and offer honest return or buy-back policies. Trusted clarity becomes a competitive edge.
What digital trends are redefining jewelry retail?
AI-based virtual try-on tools, WhatsApp commerce, live LBMA-linked pricing, and influencer-driven livestreams are now standard. Leading Gulf retailers have integrated omnichannel experiences to engage Gen Z shoppers.
How does Middle East gold buying differ from India or the West?
The Gulf favors 22K and 24K for traditional and investment-focused purchases; 21K is preferred too for durability among some Arab buyers. Western consumers favor 18K for design, while India blends both tradition and modern lightweight styles.
What role do festivals and weddings play in gold demand?
They’re vital: Indian festivals like Diwali and Akshaya Tritiya, plus weddings, drive over 60% of annual gold sales. In the Gulf, gold gifting remains a continuous tradition tied to ceremonies and cultural priorities.
How should small jewelers compete with big brands?
By offering personalization, fast delivery, and community engagement. A satisfied customer becomes a brand advocate—far more impactful than mass advertising.
What innovations are luxury brands adopting in 2025?
Blockchain-based traceability tools, EMI-style installment plans, and AI-based savings platforms are now industry expectations—not innovations.
How do you define “investment-grade” jewelry?
For gold: certified 22K–24K, hallmarked, low wastage, easy to resell. For diamonds: certified stones (0.30 carat and above) with triple-Excellent grading. Beauty, liquidity, and trust combined.
Can you share a recent gold fact that surprised you?
As of late 2024, India was ranked as having approximately 840–876 tonnes of official gold reserves, placing it around 8th globally. Still, Indian households hold over 25,000 tonnes of gold privately, dwarfing central bank reserves.
What’s your prediction for lab-grown vs natural diamond share by 2030?
Lab-grown diamonds will likely dominate the sub-1-carat fashion segment—reaching over 50–60% share. Yet natural diamonds will maintain their emotional and premium value in ceremonial and luxury markets.
What’s a good marketing strategy for cross-cultural jewelry brands?
Tell different stories with the same design: bridal heirloom in India, festive statement in the Gulf, minimalist accessory in Europe. Emotional context drives global relevance more than specs.
What’s your message to gold buyers in 2025?
Adopt a disciplined, long-term approach: use micro-investments, monitor live rates, and prioritize certified, sustainable pieces that balance design, value, and resale potential.
What’s your advice to future jewelry entrepreneurs and researchers?
Respect heritage while innovating with data. Be market-intelligent, transparent, and flexible. Trust and authenticity are today’s most valuable currencies.
How is sustainability influencing sourcing and production models post‑2023?
Recycled gold supply rose by about 11% in 2024, reaching ~1,370 tonnes—one of the highest recycling levels in over a decade  . Mahogany provenance and carbon-conscious sourcing are no longer optional in Europe and North America.
What technological innovations are redefining jewelry retail in 2025?
Retail is now predictive: AI-based recommendations, AR try-ons in social apps, dynamic LBMA-linked pricing, and gram‑based gold saving tools are combining technology with tradition to shape the future of jewelry retail
Disclaimer –
This article is a work of original content created for public relations and informational purposes only. It may be published across multiple digital platforms with the full knowledge and consent of the author/publisher. All images, logos, and referenced names are the property of their respective owners and used here solely for illustrative or informational purposes. Unauthorized reproduction, distribution, or modification of this article without prior written permission from the original publisher is strictly prohibited. Any resemblance to other content is purely coincidental or used under fair use policy with proper attribution.