Prime Highlights
- Bluesky has launched a new AI-powered app called Attie for creating custom content feeds.
- The move focuses on giving users more control over what they see on social media.
Key Facts
- Attie allows users to build personalised feeds using simple text prompts.
- Bluesky is a decentralised social media platform built on the open AT Protocol.
Background
Bluesky has introduced a new artificial intelligence-based app called Attie, as part of its push to expand user control over social media experiences. The app was unveiled at the Atmosphere conference by senior company leaders and is designed as a standalone product rather than a feature inside the main platform.
Attie allows users to create their own custom content feeds using simple text prompts, similar to chatting with an AI assistant. Instead of relying on fixed algorithms, users can describe what kind of posts they want to see, and the app builds a personalised feed based on those inputs.
The app is built on Bluesky’s open AT Protocol, which supports decentralised social networking and enables data sharing across different apps. Attie understands a user’s preferences more clearly with this setup and presents precise content accordingly.
Attie is now being evaluated as a stand-alone program, and certain users will have early access. The company plans to introduce the feature into its upcoming applications, which will use the same protocol for development.
By using AI and open systems, Bluesky is trying to make it easier for anyone to create their own feeds, even without technical knowledge.
With Attie, Bluesky is positioning itself as a platform that focuses on user choice and transparency. The move could help it stand out in a competitive market where users are increasingly looking for more personalised and flexible digital experiences.