“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” – Albert Schweitzer
Catryn Becker, the visionary Founder of Optimize We, has redefined what it means to be a successful leader in today’s fast-paced world. Her journey began in high-pressure environments where professional success often came at the expense of personal well-being. Witnessing executives, entrepreneurs, and top performers burn out while chasing results, Catryn was inspired to create a different path—one where professional and personal development coexist harmoniously. This vision led to the founding of Optimize We, a company that is dedicated to helping leaders grow their businesses and careers without sacrificing their well-being.
Catryn’s approach to leadership is a unique blend of science, strategy, and soul. With a background in engineering, business strategy, and holistic wellness, she combines structured methodologies with deep personal work. Her retreats are designed to provide leaders with not just a business plan but a renewed vision for their lives. Participants leave her retreats feeling energized, clear, and ready to step into their next level of leadership. Her commitment to creating spaces where leaders can truly be themselves has resulted in profound transformations, making Optimize We a beacon of holistic leadership.
As Catryn continues to lead Optimize We, her mission remains clear: to show leaders that they don’t have to choose between success and well-being. By fostering a culture of continuous improvement and embracing cutting edge technologies, she ensures that leaders are equipped to navigate the complexities of modern business while maintaining their personal fulfillment. Catryn’s dedication to holistic wellness and innovative leadership is paving the way for a new generation of leaders who are not only successful but also deeply fulfilled and aligned with their true values.
Inspiration for Optimize We
Catryn was inspired to transition into founding the company after years of working in environments that prioritized professional success but neglected personal well-being. She observed executives, entrepreneurs, and top performers chasing results while burning out, feeling unfulfilled, or losing touch with what truly mattered to them. She founded Optimize We with the belief that one does not have to choose between professional and personal development—they can have both.
With a background in engineering, business strategy, and holistic wellness, she combines structure and strategy with deep personal work. Leaders leave her retreats with not just a plan for their business but a renewed vision for their life.
Fulfilling Aspects of Leadership
As the founder of Optimize We, Catryn finds the most fulfilling aspect of leading a company that focuses on holistic wellness is seeing leaders come back to life. Many of the people who attend her retreats are already successful by traditional standards but feel exhausted, stuck, or disconnected. Watching them go from overwhelmed to energized, from hesitant to clear, from stuck to truly stepping into their next level fuels her passion.
Catryn loves creating spaces where leaders don’t have to perform, fix everything, or have all the answers—they just get to be. In that space, real transformation happens. At an Optimize We retreat, participants don’t have to choose between a leadership conference and a wellness getaway. They get both. They learn strategy, leadership skills, and personal growth tools—all while being in an environment that supports rest, reflection, and rejuvenation.
Influence of Strengths
Catryn strengths include positivity, adaptability, and strategic thinking, which influence her leadership style and decision-making at Optimize We. These strengths shape everything she does, from designing her retreats to guiding leaders through transformation. Her positivity allows her to see what’s possible for people, even when they can’t. Leaders often come in feeling stuck, and I help them reconnect with their power and potential.
Her adaptability ensures that no two leaders receive the same experience; she customizes each retreat so that every person gets exactly what they need. Her strategic thinking ensures that her retreats aren’t just about feeling good—they’re about real, lasting change. Catryn creates actionable plans that leaders can integrate into their businesses and lives. Her approach ensures that when someone leaves an Optimize We retreat, they’re not just recharged—they’re equipped to lead with more clarity, confidence, and impact.
Maintaining Balance and Energy
Catryn Becker maintains balance and energy while managing a business, speaking engagements, and personal commitments by practicing what she preaches. She doesn’t just teach leaders how to create sustainable success—she lives it. For her, balance is about prioritizing energy over time, focusing on what fuels her instead of overloading her schedule. She creates spaces of renewal, building in time to reflect, recharge, and reconnect with her own vision.
She also says yes to what aligns and no to what drains, understanding that not every opportunity is a fit and honoring that. Catryn believes that, “If a leader doesn’t feel aligned, clear, or energized, they can’t show up fully for their business, family, or mission.” That’s why at Optimize We, she teaches leaders how to design a life and leadership style that actually works for them, ensuring they can maintain their energy and balance.
Concept of “Pregret”
Catryn Becker’s concept of “pregret” is a unique take on personal growth, encouraging individuals to make better decisions in their personal and professional lives. She practices what she preaches, living the principles she teaches. For her, balance is about prioritizing energy over time, focusing on what fuels her instead of overloading her schedule. She creates spaces of renewal, building in time to reflect, recharge, and reconnect with her own vision.
She also says yes to what aligns and no to what drains, understanding that not every opportunity is a fit and honoring that. At Optimize We, she teaches leaders how to design a life and leadership style that actually works for them, helping them avoid the regret of not living in alignment with their true values and goals.
Breaking Stereotypes:
Catryn finds the most rewarding part of breaking stereotypes in her work is challenging the notion that success has to come at a cost. Too many leaders believe they have to grind endlessly, put themselves last, and “earn” rest. Catryn rejects that idea, proving through her work that one can be wildly successful and deeply fulfilled. At Optimize We, she believes that “Taking care of themselves isn’t a luxury—it’s a competitive advantage. When they step into that truth, they don’t just become better leaders; they become better humans, partners, parents, and visionaries.”
Catryn’s work demonstrates that success and well-being are not mutually exclusive. By prioritizing holistic wellness, she helps leaders achieve their professional goals while also nurturing their personal lives, creating a more balanced and fulfilling approach to leadership.
Staying Ahead of Trends
Catryn stays ahead of trends and continuously innovates in her field by listening to her clients, emerging research, and identifying what’s missing in the professional development space. She recognizes that the biggest trend is that leaders are realizing they don’t need more information—they need transformation. That’s why her retreats combine cutting edge leadership strategies with holistic personal development, business acceleration tools with deep inner work, and science-backed performance techniques with soul-centered alignment.
It’s not about choosing one over the other; it’s about having it all—without the burnout. Catryn’s ability to stay ahead of trends ensures that Optimize We remains at the forefront of the industry, providing leaders with the tools and experiences they need to thrive in both their professional and personal lives.
Advice for Aspiring Professionals
Catryn advises professionals aspiring to transition into purpose-driven businesses like Optimize We to get clear on what truly lights them up. She believes that, “The most successful businesses are born from deep alignment.” She encourages them to build from their strengths, channeling what they already do well in a new way rather than starting over. “Taking the first step is crucial, as Clarity comes from action, not just thinking.” says Catryn.
She observes that most people wait too long to create the life or business they actually want. Her advice is to not wait for regret to teach them a lesson. By taking proactive steps towards their goals, aspiring professionals can create purpose-driven businesses that align with their passions and strengths, leading to greater fulfillment and success.
She observes that most people wait too long to create the life or business they actually want. Her advice is to not wait for regret to teach them a lesson. By taking proactive steps towards their goals, aspiring professionals can create purpose-driven businesses that align with their passions and strengths, leading to greater fulfillment and success.
Vision for Optimize We
Catryn envisions Optimize We becoming the premier retreat experience for high-achievers who seek both professional growth and personal transformation. She is expanding executive retreats for business leaders looking to elevate their leadership style, workshops that blend strategy with self-mastery, and exclusive experiences for high-level professionals who want more than a traditional seminar—they want a transformation.
Her vision for the next five years includes creating a comprehensive suite of offerings that cater to the diverse needs of leaders, providing them with the tools and experiences they need to thrive. By continuously innovating and expanding her offerings, Catryn aims to position Optimize We as the go-to destination for leaders seeking holistic development and transformation.
Impact Beyond Business
Beyond business success, Catryn hopes to leave a lasting impact on the world through her work and personal mission. She wants to redefine leadership success, showing leaders that they don’t have to burn out to be brilliant. She believes that leaders can be ambitious and at peace, lead with impact, and still have a life they love.
Her vision for leaders is that they become the best version of themselves along the way, achieving their professional goals while also nurturing their personal well-being. By advocating for a balanced and holistic approach to leadership, she aims to create a new paradigm of success that prioritizes both professional achievement and personal fulfillment. Through her work at Optimize We, she is paving the way for a new generation of leaders who are not only successful but also deeply fulfilled and aligned with their true values.
