Prime Highlights :
- McDonald’s is resurrecting its beloved Snack Wrap in the United States on July 10, 2025, after being away for almost 10 years.
- The new offering will include McCrispy chicken, cheese, shredded lettuce, and choice of ranch or Spicy Pepper sauce wrapped in a flour tortilla wrap.
Key Facts :
- It was first on the menu in 2006 and phased out in 2016, and taken off by operational challenges.
- The comeback is fueled by unprecedented fan appetite and increased emphasis on menu creativity.
Important Background :
Following decades of rumor and consumer request, McDonald’s has revealed that its Snack Wrap will make a return to U.S. menus on July 10, 2025. The re-launching ends a close-to-nine-year hiatus, initially triggered by back-of-house issues and product strategy overhaul. However, strong fan campaigns, social media buzz, and petitions have eventually convinced the fast-food giant to revive the legendary item.
The fresh Snack Wrap now includes crispy chicken strips from the McCrispy menu, in two flavors offered—Ranch and Spicy Pepper. It is not a nostalgia issue; it is McDonald’s contribution to a larger plan to rethink its menu offerings and meet competitive forces. Competitors such as Popeyes and Wendy’s have debuted or added their wrap options recently, a sign of an industry-wide excitement for handheld chicken snacks.
This rebirth is timely for McDonald’s, which is looking to boost its U.S. sales in the midst of a slow start to 2025. By rebirthing a beloved item, the company is tapping into consumer mood as well as marketplace demand for greater diversity in convenient, value-priced meal solutions. Initial accounts say that the wrap will roll out across the country, though more concrete information about price and availability at participating restaurants is to be revealed closer to the introduction.
To generate buzz, McDonald’s rolled out a digital marketing campaign promising the return of the wrap. It includes fan-generated content, merchandising ideas, and a snarky marketing push that references the Snack Wrap’s pop culture roots. The approach reflects a larger trend in the food space—bringing back classic menu items to satisfy both nostalgia and new money. The Snack Wrap’s return is expected to be a huge sales and brand moment for McDonald’s in 2025.
