The real estate industry is a crucial driver of economic and societal development, providing the infrastructure for living, working, and commerce. As urban landscapes evolve, there is an increasing demand for sustainable, innovative, and customer-focused solutions. Digitalization is transforming the sector, improving accessibility and efficiency in property transactions. Leaders like Monika Pirslin, CEO and Founder of Nya Boendet, are spearheading this change. Nya Boendet, launched in Sweden last year, provides a unique platform for matching home seekers with properties. The platform emphasizes customer satisfaction and operational efficiency, featuring over 25,000 properties with a focus on new developments.
Monika Pirslin, CEO and Founder of Nya Boendet, has always focused on creating value. With a background in telecom sales and real estate, she found her passion in new developments. Her expertise spans product, sales, marketing, and communications, honed through roles at major companies before founding her first business in 2016. Nya Boendet was born from the need for a comprehensive housing solution, offering a platform that matches home seekers with properties. Prioritizing customer satisfaction and operational efficiency, Nya Boendet provides an innovative MAAS service, making it easy for developers and buyers to connect, saving time and marketing costs.
Monika Pirslin emphasizes the critical role of marketing in launching a successful business, stressing that simply creating a product or website isn’t enough to attract customers. She advises entrepreneurs to have both financial and mental endurance, recognizing that brand growth involves factors beyond control. Monika encourages a balance between planning and learning by doing, trusting that understanding the market and customers will lead to the right decisions. Looking ahead, her goal for Nya Boendet is to become the industry leader by enhancing its platform with AI, expanding internationally, and revolutionizing the real estate sector, similar to Tesla’s impact on car sales.
Recognized by CIOLook as One of The 10 Most Visionary PropTech Leaders to Watch in 2025, Monika Pirslin’s leadership and innovative approach with Nya Boendet are reshaping the real estate industry by offering a solution that is efficient, customer-focused, and forward-thinking.
