Prime Highlights-
- The Estée Lauder Companies partners with Microsoft to strengthen its cloud and data foundation and support AI adoption across the business.
- Microsoft’s platform will advance the company’s unified data platform, connecting data across brands, regions, channels and functions for consistent insights.
Key Facts-
- The partnership forms a major part of the company’s One Operating Ecosystem.
- Leaders expect the move to support growth, productivity and margin expansion.
Background-
The Estée Lauder Companies has announced a partnership with Microsoft to build its cloud and data foundation and support the use of AI tools across the business.
The deal forms a major part of the company’s One Operating Ecosystem, which links shared platforms, connected data and partners to help teams execute consistently and at scale.
A key step involves using the Microsoft platform to advance the company’s unified data platform. The platform connects data across brands, regions, channels and functions. It aims to cut duplication, create reusable data products and give teams more consistent access to insights.
Brian Franz, Chief Technology and Transformation Officer at The Estée Lauder Companies, said the company is building the future of consumer centricity as it carries out its Beauty Reimagined strategy. He said the partnership, along with other partners in the ecosystem, gives teams the tools to deliver more relevant, personalized experiences. He added that the new capabilities will help drive sustainable growth, improve productivity and support margin expansion, freeing capacity to reinvest in the business.
Deb Cupp, EVP and Chief Revenue Officer at Microsoft, said the beauty industry’s future will belong to companies that connect data, people and AI responsibly. She said the expanded collaboration will help turn insights into action at scale, from supporting employees to modernizing product development and creating more meaningful consumer experiences.