Prime Highlights :
- Coupang has invested over $84 million in AI and tech startups since 2023, including a partnership with Contoro to pilot autonomous unloading robots at its logistics sites.
- Coupang’s AI-powered logistics network helped U.S. businesses sell more than $5 billion in goods and services to international customers in 2025 alone.
Key Facts :
- Coupang is a Fortune 150 NYSE-listed tech company operating across more than 190 countries.
- Contoro is an Austin-based robotics startup founded in 2022 with a 99% success rate in unloading operations.
Background :
Coupang has invested more than $84 million in U.S. and global AI tech startups since 2023, pushing hard to build the future of global trade through advanced technology. The company also announced a tie-up with Texas-based robotics startup Contoro, with plans to pilot AI-powered autonomous robots at Coupang logistics sites in Korea and other locations.
Contoro’s robotic arms are built to unload boxes from shipping containers and truck trailers. The robots show a 99% success rate when performing unloading operations, and they operate through a human-in-the-loop system, which enables operators to control the machines from a distance. The deployment of these systems in warehouses and fulfillment centers allows for faster product movement while solving the critical global deficiency of logistics personnel.
Coupang also put $50 million into the SBVA Korea Sovereign AI Fund, matching a $50 million investment by Korea’s government-backed Korea Venture Investment Corporation. This builds on an earlier investment in the SBVA Alpha Korea Fund, which is now backing nearly 20 Korean startups looking to grow globally.
The company’s interim chief executive said Coupang acts as a bridge for economic and technology collaboration between the U.S., Korea, and other markets. He added that the company remains committed to supporting innovators using AI to drive growth and strengthen trade.
Coupang’s logistics network already uses AI to forecast demand, plan delivery routes, and run driverless forklifts and sorting robots. In 2025 alone, these tools helped U.S. companies sell over $5 billion in goods and services to customers in Korea and beyond.